Without the correct management, a Pay Per Click campaign can result in hundreds of dollars spent with little Return on Investment.
If you’re emphasizing the wrong keywords and phrases, not making proper use of Phrase and Exact match, letting business ads run during non business hours, or not making use of Negative keywords, you’re going to pay for unwanted clicks and attract the wrong website traffic. The results are wasted ad revenue, high bounce rates and few conversions.
Keyword research and management is key with Pay Per Click, probably even more so than with traditional SEO.
Contact me today for a free consultation regarding your company’s Pay Per Click or Google Adwords campaign.