I am an experienced marketing professional, focused on driving sales and revenue. I possess over 8 years experience building websites that generate sales leads. I’m a certified SEO and Local Search professional. I am proficient in WordPress; Social Media: Google Adwords, Analytics and Keyword Tool; Infusionsoft and other email marketing programs. I have authored over 300 blog posts – composed to drive web traffic. If you’re looking to grow your business, I can help.
I build websites with these goals in mind:
- Visible in search engines
- Easy to understand
- Web copy is directed towards prospects
- Converting visitors into clients
I focus my efforts on making websites visible in search engines, like Google, Bing and Yahoo. My sites are built to be self managed. Once your site is up, you won’t need to pay a web developer for every little change.
Three points of emphasis:
The first step is Keyword Research. Relevant keywords are the foundation of any well built website. What keywords and phrases are prospects entering into search engines to find your product or service?
New and original content helps make your site more visible on the web. Quality content keeps people on and returning to your site. More content equals more keywords and increased site visibility. Blogs, articles, new pages, videos, news items and other content should be added to your website on a regular basis.
Your web content should be directed to your target customers. It should focus on why and how your company’s products and services can make their lives easier.
Turning site visitors into prospects. SEO is necessary to make a site more visible and easier to find. Onsite development is necessary to improve conversions. A clear Call to Action, use of Trust Symbols and Imagery, Quality Content, Testimonials and Positive Reviews are necessary to improve a site’s conversion ratio.
When someone arrives on your website:
- Is it clear what products and services your business has to offer?
- Is your copy speaking to your target customer?
- Is there a clear, visible Call to Action?
- Is it trustworthy?