Search Engine Optimization (SEO) is used to make a website more visible in search engines, like Google and Bing. If you’re successful with your SEO efforts, prospects will find your site. Once they’re there you want to make sure your site is set up properly so you can turn site visitors into customers.
Here are five methods to improve your company’s website conversions:
Have a company logo:
Check out the following two websites:
Both companies are in the same industry. Which one would you more likely do business with?
A company logo helps establish the appearance of a website. A company can save itself thousands of dollars in design costs by simply pairing a web template with a custom logo. A company logo also helps build trust, which takes us to our next method used to improve conversions:
Use Trust Symbols: Trust symbols help build trust and put potential customers at ease so they’re more likely to request a quote or consultation, make a purchase or subscribe to to an email list. Trust symbols include association, partner, certification, chamber and credit card logos.
Here are some examples:
Use appropriate imagery:
Picture your ideal client. When you choose the photos for your website, make sure the people in those photos resemble your target customer. For example, if you’re selling life insurance, you’d want to use photos of young families. If you are operating a nursing home. you would want to use photos of senior citizens and adults who might have senior parents.
Here’s an example:
A Clear Call to Action:
A Call to Action should be placed above the fold. That’s the visible area, without scrolling down, on a user’s web browser. If a prospect wants to engage, he or she shouldn’t have to hunt for a way to do that. And “Contact Us” on your website’s menu is not a Call to Action.
The life insurance photo above includes an excellent Call to Action. Here’s another example:
Write to your target customer: Too many website suffer from a case of the “we’s” – “we’re this” and “were that” – and don’t concentrate on the how a prospect might benefit by using their company’s products and services.
Look at these two examples:
That information was taken from the home pages of two commercial landscape maintenance companies. The first one promotes itself; the copy talks about the company’s capabilities and it’s up to the prospect to determine how that could help them meet their needs. The second example focuses on the what’s important to property and apartment managers, a good first impression and trouble-free maintenance.
You should write your business web copy the same way you would reply to a prospect’s email asking you why that person should choose your company. Don’t just write about your expertise; describe how your expertise can help a customer.
Web conversions and SEO are equally important. You can’t convert someone who can’t find your website but getting someone to your site is only half the battle.
If you would like help improving your website’s conversions, contact Affordable-Webtraffic today or complete the web form on the right side of this page.